Xi Jinping's "Soccer Revolution" is unique: the most extensive politicization and geo-politicization of the Global Game. His purpose is to extend the global softpower projection of "the Middle Kingdom": an ancient Western imperial mantra ("bread and circuses") has been replaced by a modern Eastern "imperial" mantra ("rice and pitches"). The Asian Football Federation shares this "allopathic" vision of East Asian soccer: the future is Asia and it starts in China! Soccer is a talisman for a New Asia in a New Era. For China soccer is a hubristic instrument of softpower projection. Softpower, Soccer, Supremacy: The Chinese Dream makes this point forcefully. In East Asia soccer in now "much more than a game"!