This book reveals the numerous ways in which moral, ethical and legal principles are being violated by those who provide, recommend or sell `complementary and alternative medicine' (CAM). The book analyses both academic literature and internet sources that promote CAM. Additionally the book presents a number of brief scenarios, both hypothetical and real-life, about individuals who use CAM or who fall prey to ethically dubious CAM practitioners. The events and conundrums described in these scenarios could happen to almost anyone. Professor emeritus of complementary medicine Edzard Ernst together with bioethicist Kevin Smith provide a thorough and authoritative ethical analysis of a range of CAM modalities, including acupuncture, chiropractic, herbalism, and homeopathy. This book could and should interest all medical professionals who have contact to complementary medicine and will be an invaluable reference for patients deliberating which course of treatment to adopt.
The go-to guidebook for deploying Big Data solutions with Hadoop Today's enterprise architects need to understand how the Hadoop frameworks and APIs fit together, and how they can be integrated to deliver real-world solutions. This book is a practical, detailed guide to building and implementing those solutions, with code-level instruction in the popular Wrox tradition. It covers storing data with HDFS and Hbase, processing data with MapReduce, and automating data processing with Oozie. Hadoop security, running Hadoop with Amazon Web Services, best practices, and automating Hadoop processes in real time are also covered in depth. With in-depth code examples in Java and XML and the latest on recent additions to the Hadoop ecosystem, this complete resource also covers the use of APIs, exposing their inner workings and allowing architects and developers to better leverage and customize them. The ultimate guide for developers, designers, and architects who need to build and deploy Hadoop applications Covers storing and processing data with various technologies, automating data processing, Hadoop security, and delivering real-time solutions Includes detailed, real-world examples and code-level guidelines Explains when, why, and how to use these tools effectively Written by a team of Hadoop experts in the programmer-to-programmer Wrox style Professional Hadoop Solutions is the reference enterprise architects and developers need to maximize the power of Hadoop.
Why is Shrek one of the greatest selling DVDs of all time? Why are shampoo advertisements based on Sleeping Beauty? Why is it that the same simple stories keep being told? This study attempts to explain why fairy tales keep popping up in the most unexpected places and why the best storytellers begin their tales with 'once upon a time'.
